Various Logos
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Iowa insurance company who wanted to pivot for growth. For both the name & logo, we navigated around trademark hurdles to ensure they both work nationally. // NAMING - Derived from & pronounced like 'advantageous'. The new name points to the future. // LOGO & BRAND - The new logo is a bridge to the future. It also invokes crop rows signifying their roots in agriculture. The colors harmonize with their town high school to show local pride. We also developed an extended color palette, font usage, and Brand Style Guide. This was a fun project with many logistical challenges that we overcame. // 2024
